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Web Publishing and Optimisation Specialist

Kloten - ZH - 8302

Web Publishing and Optimisation Specialist

Nobel Biocare is a world leader in the field of innovative implant-based dental restorations – from single tooth to fully edentulous indications. We offer dental implant systems, high-precision individualized prosthetics and CAD/CAM systems, diagnostics, treatment planning, guided surgery solutions and biomaterials. We support customers throughout their professional and practice development. Our headquarter is in Zurich, Switzerland, and we have around 34 direct sales organizations worldwide. Nobel Biocare is a member of the Danaher Corporation, a diversified technology leader.

Web Publishing and Optimisation Specialist

Come and join our team of passionate digital marketers who work hard to promote our brands, products, solutions and services through online channels.
You will take responsibility for publishing website content, demonstrate advanced technical SEO knowledge and have a passion for improving website UX and tracking / improving website KPIs. We are looking for someone who can effectively support and guide internal and external stakeholders regarding all aspects of website management, including particularly close collaboration with the local subsidiaries.

Main tasks:
• Ownership of the website Content Management System (AEM CQ5 & Drupal), including training and guidance for local subsidiaries (CMS & website best practices).
• Publish web content (corporate / patient websites and campaign microsites) ensuring consistent, compliant, relevant and timely execution.
• Manage web content publishing and website change requests through JIRA ticketing system.
• Support for internal and external stakeholders, including translation, e-commerce, digital marketing, online services, product marketing and web development teams.
• Responsible for ongoing maintenance of website technical SEO audit.
• Align with Online Content Manager to optimize web content effectiveness.
• Ownership of Google Analytics platform to track web performance KPIs and identify optimisation opportunities in order to increase website user engagement (including increasing website engagement and online conversions)
• Propose and complete A/B tests to drive website UX improvements.
• Support technical SEO and UX aspect of relevant online projects including requirements analysis, development, testing, and launch.

Your profile:
• Solid knowledge of industry standard CMS platforms, including Drupal and AEM CQ5.
• Solid knowledge of web analytics. Google Analytics certification an advantage
• Solid knowledge of web UX best practices
• An understanding of how different online channels work together to drive web traffic, including paid search, social media, blog, email marketing etc
• Fluent in English with other languages an advantage
• Good presentation skills - including the ability to document and explain technical issues clearly
• Structured and professional working discipline
• Excellent time management and organizational skills
• Ability to source and direct internal stakeholders and external partners
• Proven communication skills with internal stakeholders and external partners
• 3+ years working in web content publishing. Experience completing a CMS migration an advantage
• Experience with content publishing processes and translation workflows
• Experience with online analytics / optimization tools such as Google Analytics, HotJar and Optimizely
• Proven experience coordinating with internal stakeholders and external partners
• Proven experience maintaining website backend SEO and driving technical SEO fixes
• Proven ability to track website KPIs and drive website performance improvement
• Great team player, support others where and when needed
• Solid Content Management System and web publishing background (AEM CQ5 and Drupal)
• Experience with web analytics and driving UX improvements
• Structured and professional working discipline
• Ability to work and adapt in a fast-paced, dynamic and international environment
• Good presentation and communication skills
• Strong willingness to understand our products, solutions and customers
• Positive attitude to work in an international company
• Demonstrate capacity to work under pressure
• Support global and local content owners to publish digital content in a timely manner

To be considered for this role, applicants must be either Swiss citizens, EU-nationals or have the legal right to live and work in Switzerland.

We don`t accept CV`s via post
Visit : 10
Stellenangebot Details
Arbeitsort 8302 Kloten
Arbeitspensum 100%
Stellenantritt 05.12.2018
Nobel Biocare AG

Fryzowicz Diana
Balz-Zimmermannstrasse 7
8302 Kloten


Fryzowicz Diana

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