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SENIOR BRAND MANAGER PROFESSIONAL ORAL CARE

Therwil - BL - 4106

SENIOR BRAND MANAGER PROFESSIONAL ORAL CARE

Professional Senior Brand Manager Accountabilities:
•To develop/adapt master professional communication bundles for both professional and consumer brands for Europe or as global lead working in close cooperation with Global Prof Marketing, key Hubs and Consumer Marketing (Brand Teams, Global MK)
•To support development and validation of product concepts and GTM for relevant consumer innovation
•To coordinate and support the Hubs (and related countries) in the adaptation and implementation of divisional and global professional communication bundles for both professional and consumer brands
•To maintain comprehensive understanding of competitors and trade landscape
•To actively support the Professional Marketing & Sales Leader in defining communication and engagement strategies for the assigned indications/brands
•The role ◦Is a key professional contact to Hub Professional and OC Consumer MKTG teams
◦Is a key professional Marketing contact for Division brand teams
◦Interacts with Global Prof Marketing under supervision of manager

Responsibilities and Tasks

•Manages development of master professional communication material bundles for the (assigned) professional products incl patients and pharmacy and coordinates internal approval (Global Professional Marketing, Brand Teams, Legal, SA and KM)
•Manages development of master professional communication material bundles for the (assigned) consumer products incl patients and pharmacy and coordinates internal approval (Global Professional Marketing, Brand Teams, Legal, SA and KM)
•Collaborates with Global Professional Marketing to develop global professional communication materials
•Works closely with Consumer Insights to ensure that materials developed are based on professional insights and are validated before implementation
•Cascades and supports implementation of professional marketing communication from Division to hub markets to ensure effective execution and systematic learning
•Actively participates in cross functional Global & Divisional Professional Go to Markets teams
•Actively works with the Brand Teams to gives input into consumer NPD or GTM teams
•Engages, briefs and monitors agencies within company network
•Actively supports the management of the professional Marketing A&P budget
•Systematically collects from Hub markets competitor activity and escalates findings and observations to POC team


Range of Qualifications



Level of Education: Degree in Marketing or associated subject e.g. Business Administration


Years of Experience (range):
•Prior experience (5-7 years) in a Marketing role including brand management (healthcare/pharma preferred)
•Prior field experience (1 or 2 years) in the healthcare industry is a plus


Functional Experience and Technical Skills:
•Proven track record in Consumer or Retail Marketing ideally in healthcare industry
•Experience in managing creative and service agencies
•Writing and delivering presentations and business plans a must
•English language proficiency level
•Experience with CRM functionality a plus
•Experience with digital touch points a plus, basic experience a must
Visit : 12
Stellenangebot Details
Arbeitsort 4106 Therwil
Fachbereiche Chemie, PharmaDienstleistungenGesundheits-, Sozialwesen
Organisationsbereiche
Funktionen Führungsfunktion
Ausbildung
Anstellungsart
Arbeitspensum 100%
Stellenantritt 20.11.2018
Stellenanbieter
Colgate-Palmolive

Crescenzi elisabetta
Grabetsmattweg
4106 Therwil

Kontaktdaten

Crescenzi elisabetta
elisabetta_crescenzi@colpal.com
+39 335 805 2079

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FNP
1546354956